Piscitello Law has launched a campaign that challenges local teams and their racers to help bring more young people in Philadelphia into the world of cycling.

“Remember, not all the kids out there that need the bike to get through life have what some of our parents have given us,” Joe Piscitello said, in announcing the campaign to support Cadence Youth Cycling’s 2017 season.

Since its founding by Jay Snider and Ryan Oelkers in 2008, Cadence Youth Cycling has a proven track record of success in mentoring Philadelphia youth through team racing. In 2013 the Coalition acquired the CYC program and it is now completely run and funded by the Coalition through charitable donations. One-hundred percent of the youth involved go on to graduate high school and realize a more rewarding life path thanks to this program.

“Joey P.” sees the program as a way to provide Philadelphia students with the same advantages as other juniors in their racing development.

Team support or personal gifts to the campaign will pay for race entry fees, coaching, transportation, and event support for CYC.

PA Masters and CS Velo have already answered the team challenge, each have pledged $1,000 in support for the campaign.Any team wishing to match this level of support from now until the end of March will be recognized on the campaign’s webpage.

Cyclists can participate individually by making a gift as well – gifts of $100 will be recognized along with their team affiliation – and tribute messages in honor of someone who helped these cyclists attain their goals in life are especially encouraged. To invest in junior development and the future of these youth click here. And corporate sponsorships are available for a limited time – please contact Alan Spooner if you know of a business interested in being recognized on the 2017 CYC jersey.

Click here to donate or see the teams participating.

Cadence Youth Cycling is now Bicycle Coalition Youth Cycling. Click here to learn more about the recent changes, and click here to donate.