Note: This blog originally appeared on BetterBikeShare.org
By Stefani Cox
It’s easy to fall prey to routine in planning classes and other kinds of community engagement. But Philadelphia’s bicycle coalition is determined to build programming that really matters to locals.
The Bicycle Coalition of Greater Philadelphia (BCGP) is figuring out how to tweak its staple “learn-to-ride” classes to be most relevant to diverse communities and riders from a variety of experience levels. In addition, they are looking at reaching more residents through planning bilingual programming and surveying existing participants.
Reaching diverse riders through learn-to-ride classes
Learn-to-ride classes have long been a main component of BCGP’s partnership with Indego bike share. Class participants are able to use the bikes to help them master the basics of cycling, under the instruction of experienced trainers.
These classes are so popular that BCGP racked up a waiting list during the busy summer months. They also have potential to bring out a wide cross-section of the community.
“The learn to ride classes are probably the most diverse classes that we have,” said Greg Young, Education Programs Manager at BCGP. “People are coming from so many different backgrounds. For example, we might get a college student who signed up because they saw the class on the Internet, as well as someone from the neighborhood, who saw the class happening last month.”
BCGP is tuned in to changes it can make in its outreach programs to reach even more local residents.
“It’s been a progression,” said Young. “The first learn-to-ride classes were all Downtown in a central location, for convenience. We are moving out into the neighborhoods now. In August, we had our first one in the Strawberry Mansion neighborhood. We’re in the works to move to South Philadelphia too, where there is a large immigrant population. We’re trying to get out there.”
Another element of BCGP programming that will be amplified in coming months is the bicycle rodeo, a skill-building course designed for participants who have graduated from the basic learn-to-ride class and are ready for a bigger challenge.
“The rodeo allows us to have something available for a wider variety of skill sets, and also helps us separate those who are pedaling from those who are still struggling to balance,” said Young. “Seeing other people pedaling all around you can be discouraging for someone who is still struggling.”
Expanding into bilingual programming
Understanding local needs around bicycling means also being aware of language barriers that can prevent some community members from accessing BCGP programming. The organization kicks off a bilingual trainer’s program this Saturday, to bring Spanish into existing courses.
Eventually, BCGP said they would like to also be able to offer bilingual programming to other local communities, such as Vietnamese and Cambodian residents.
Young noted that offering expanded programming is about more than just knowing the language. BCGP wants to also respond to cultural needs, such as an interest in family biking from many Latino participants. Being able to do community organizing to connect with residents is another important skill for bilingual trainers.
Learning about riders through surveying
Surveys are an important tool for learning more about community needs to offer the most-relevant programming in the future. To that end, BCGP has been asking class participants about demographics, bicycling habits, and interests.
“We got a great survey response from a woman who conquered a 28-year-old traffic fear, by learning to ride a bike,” said Young. “It emphasizes the personal impact bikes can have on people.”
While still small in sample size, the survey has shown that BCGP class demographics are reflecting those of Philadelphia as a whole, an encouraging finding. Other survey results show that many participants are interested in the health and recreation benefits of using bike share, over commuting uses.
When asked about what advice he would give to other organizations looking to develop participant surveys, Young advised being open to changing things up.
“Keep the survey flexible for a while,” he said. “It’s going to take different iterations. It’s not going to be the type of thing where you come up with it in the office and then it’s good to go. But, at the end of the day it’s worth it.”
The Better Bike Share Partnership is funded by The JPB Foundation as a collaborative between the City of Philadelphia, the Bicycle Coalition of Greater Philadelphia, the National Association of City Transportation Officials (NACTO) and the PeopleForBikes Foundation to build equitable and replicable bike share systems. Follow us on Facebook, Twitter and Instagram or sign up for our weekly newsletter. Story tip? Write firstname.lastname@example.org.
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