Dilworth Park LED Billboard Running Bike Nice Campaign

by | July 19, 2017 | Biking in Philly, Vision Zero | 1 comment

Bicycle Coalition

Everyone has a role to play in making our streets safer, and at the Bicycle Coalition, we feel we have a unique opportunity to both inform all road users of the laws of the road—and to make sure we’re representing bicyclists in this effort.

That’s why for the second year in a row we have rolled out the Coalition’s “Bike Nice” campaign. Through a series of images for the web, and a LED billboard campaign in Dilworth Park, Coalition staff will not just explain the laws of the road as they pertain to cyclists, but why they, specifically, follow those laws.  Special shout out to Center City District for donating the space on their LED billboard for the second year in a row!

Respecting the street means adhering to the rules everyone else is following, no matter what form of transportation you choose. And a comprehensive Vision Zero program in the city must be supplemented by an education program for all road users.

Bicycle Coalition

Among the concepts we’re highlighting: Stopping at red lights, using hand signals, staying off the sidewalk, and using lights and bells to be visible.

Over the next few weeks, we’ll continue the effort with additional laws and campaign memes. If you’re interested in being part of Bike Nice, tweet at us: @bcgp.

In the meantime, check out BikeNicePHL.org for information on bike laws and to read why Bicycle Coalition staffers and members choose to bike nice.

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1 Comment
  1. Ron Ashworth

    Why do I feel this is a PR campaign playing into the hands of bike critics. Motor vehicle laws not only do not work for bikes but are dangerous for them.
    Bicyclist need to be recognized with their own set of laws built for their needs as well, not just co-opted from motor vehicles.
    We are a presence on the road That is just getting larger.

    Reply

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