3rd Annual Profiteroll
CHASING SWEETS FOR SAFER STREETS
The nation’s only on-bike bakery crawl returns on April 4th.
Since 2018, Philly’s cycling and restaurant communities have come together to put on Profiteroll, a pastry scavenger hunt ride that honors the life and culinary talent of Emily Fredricks.
All proceeds from the event benefit our advocacy for safer streets, including our work with Families for Safe Streets Greater Philadelphia, a group co-founded by the Fredricks Family and the Bicycle Coalition.
This year, registered riders can choose from 1 of 2 self-guided routes. The North route runs through Fishtown, Fairmount & Brewerytown. The South / West route (recommended for more avid cyclists!) hits spots in South, Center City, and West Philly.
The coffee shops, patisseries, restaurants and even bike shops along each route provide riders with a passport stamp and a small treat. Riders then bring their completed passports to the post-ride Sweet Spot for prizes, BBQ, live music and more!
Ways to Participate
SPONSOR THE ROLL and our riders and revelers will associate your company’s name with the sweetest ride in the city.
BECOME A PASTRY STATION on either our North or our South/West route. Each route will have a maximum of 100 riders, so each pastry station should be prepared to provide 100 small treats total during the event.
CREATE A SPECIAL for the day of the event or even the week leading up to it, and donate a percent of the proceeds to Families for Safe Streets Greater Philadelphia & the Bicycle Coalition.
TABLE AT THE POST-RIDE SWEET SPOT aka the Bicycle Coalition Education Center on Lemon Hill. Riders from both routes are invited to end their day here with prizes, BBQ, live music and bike community goodness.
DONATE PRIZES, gift certificates or other in kind support to our post ride party.
REGISTER TO RIDE Early bird pricing is live until March 13th. Don’t sleep on the $10 savings that could buy you even more treats the next day — you know you’re gonna want to combat that inevitable sugar withdrawal!
JOIN US AT THE POST-RIDE SWEET SPOT If the Roll itself is not your thing, you’re still invited to hang with us afterwards at the Bicycle Coalition Education Center. There will be BBQ, more treats & live music from 12-2 pm.
DONATE to support the Bicycle Coalition’s safe streets initiatives like Families for Safe Streets Greater Philadelphia and Vision Zero.